By my reckoning, 35 secs at 40km/hr for 40km would be about .0007 difference in Crr. If they are comparing to the 4000S, that would put the SWorks tire a little better than any clincher I've tested.
Too bad this article has so little info. Prior SWorks had the 220 tpi Vittoria Diamante casing and the same Gripton tread. Probably nothing has changed. If it still has the Diamante casing, then expect it to be fragile... and I'd also be skeptical of the Crr claims. If it is the 320tpi casing, then the Crr claim is more believable.
And WTF is this?!
"Specialized claims Gripton has less rolling resistance than any other mainstream tire" My first impression was "that's a really odd tread pattern" .... but I guess it's the testing drum...