I'm all excited about the ladies night last night at my LBS and now there's a women's forum on Slowtwitch - this is great!
Last night my LBS (West Point Cycles in Vancouver) had a ladies night, it was a very cool event. They had the wonderful idea of tying in two things I love - bikes and chocolate. The official title was "Lindt Ladies Night" and it was partially sponsored by Lindt, who provided a chocolate fondue, and by a local restaurant, who provided dessert. Reps from Sugoi, Shimano and Trek were there and did their speil on their products, focussing on women-specific topics - Sugoi talked mostly about bike shorts, Shimano mostly about shoes and Trek about bike fit.
I don't know how many women were at the event but the store was filled way beyond capacity. There were lots of laughs and a very positive vibe. They didn't seem to sell a lot during the event but they built up a huge amount of goodwill and I'm sure they'll get a ton of return visits, it got me thinking about going in for a bike fit.
I thought it was a great event. While I was there I was thinking about recent posts on ST about LBS owners not understanding the women's market, this store definitely gets it (and always has, I've been going there for years) and will make a lot of money because of it.
As I said, I was excited about the event and now I'm happy I have a place to share the details on ST!
Last night my LBS (West Point Cycles in Vancouver) had a ladies night, it was a very cool event. They had the wonderful idea of tying in two things I love - bikes and chocolate. The official title was "Lindt Ladies Night" and it was partially sponsored by Lindt, who provided a chocolate fondue, and by a local restaurant, who provided dessert. Reps from Sugoi, Shimano and Trek were there and did their speil on their products, focussing on women-specific topics - Sugoi talked mostly about bike shorts, Shimano mostly about shoes and Trek about bike fit.
I don't know how many women were at the event but the store was filled way beyond capacity. There were lots of laughs and a very positive vibe. They didn't seem to sell a lot during the event but they built up a huge amount of goodwill and I'm sure they'll get a ton of return visits, it got me thinking about going in for a bike fit.
I thought it was a great event. While I was there I was thinking about recent posts on ST about LBS owners not understanding the women's market, this store definitely gets it (and always has, I've been going there for years) and will make a lot of money because of it.
As I said, I was excited about the event and now I'm happy I have a place to share the details on ST!