Aerie, the bra and underwear part of Aeropostle, recently launched a site in which none of the models photos are retouched.
http://www.ae.com/aerie/
What do you think?
I don't think it's as good as the Dove ads that were running awhile back.
I DO think these models had the benefit of makeup and hair artists and good lighting.
I think these models seem to all be about the same size, and I think the campaign would be more powerful if they included some plus-sized models.
I guess I see this as "we took nice looking people and we didn't airbrush out their tattoos."
Step in the right direction I guess.
maybe she's born with it, maybe it's chlorine
If you're injured and need some sympathy, PM me and I'm very happy to write back.
disclaimer: PhD not MD
http://www.ae.com/aerie/
What do you think?
I don't think it's as good as the Dove ads that were running awhile back.
I DO think these models had the benefit of makeup and hair artists and good lighting.
I think these models seem to all be about the same size, and I think the campaign would be more powerful if they included some plus-sized models.
I guess I see this as "we took nice looking people and we didn't airbrush out their tattoos."
Step in the right direction I guess.
maybe she's born with it, maybe it's chlorine
If you're injured and need some sympathy, PM me and I'm very happy to write back.
disclaimer: PhD not MD