Friend of mine just posted this on FB, a potential alternative to Garmin etc. Not just for the ladies, but that was the original intent.
http://www.kickstarter.com/...ch-for-womenby-women
ETA - I don't know these people and have no affiliation, just spreading the word to encourage this kind of effort to make something new
http://www.kickstarter.com/...ch-for-womenby-women
ETA - I don't know these people and have no affiliation, just spreading the word to encourage this kind of effort to make something new