Pro Triathlete Rebekah Keat is one of the people who entered the contest, and she has a video to as part of the contest, so same old, same old, views help to show the company that she would be a good choice.
Video is here: http://www.youtube.com/watch?v=BrsmK79GleU
I for one believe the more triathletes get exposure, especially for companies that are not directly targeting triathletes, the more potential there is to show them the strength of the community and to then grow the sport. It was not long ago that K-Swiss had no involvement in the triathlon market, and now they can be one of the largest sponsors/contributors.
Contest is winding down in the next couple of days, and looks like Bek was one of the later entries, so every view counts, or better yet, post to your FB page and lets help out a triathlete.
Thanks for reading and the consideration!