Integrate a Running Shop into the Bicycle Shop Environment
Bike shops interested in tapping into the explosive growth of triathlon and running have a new resource to help them reach that goal. Bill Lorenz established Guru of Shoe Marketing and Consulting to assist bike shops nationwide in becoming full service triathlon and running shops through a turnkey service called ShoeLab.
Bike shops may lack the expertise to integrate running and swimming products and services into their business. Guru of Shoe Consulting and ShoeLab brings that information to you in a concise and comprehensive format.
ShoeLab services include a competitive analysis of your market area, recommended space requirements and fixture recommendations for display and storage of running and swimming products, recommended services to offer, recommended product lines and models as well as stocking levels, suggested marketing plans, strategies for recruiting and training sales staff and suggested techniques to bring your shop to the forefront of your customer’s consciousness.
One of Bill’s recommendations will likely be to offer video gait analysis to running shoe customers. He will guide you through the process of selecting hardware and software and train your sales staff to use the gait analysis tools that will enable your sales staff to effectively and correctly fit your customers with the right shoes. In many parts of the country, being able to offer customers video gait analysis will distinguish your shop from the competition. Even if similar services are offered in your market area, ShoeLab’s unique methods and philosophies will set your shop apart from the competition.
Bill not only talks the talk. He also runs the run. His running and multisport career spans 20 years, when he first struggled to finish the 5K leg of an inline skate/bike/run triathlon. Since then, he has finished hundreds of races, ranging from Des Moines’ Grand Blue Mile to the Seville (Spain) Marathon (marathon #19), the Mount Pisgah (New Hampshire) 50K, the Mount Washington and Whiteface Mountain Hillclimbs, dozens of inline skate races, snowshoe races, duathlons and four seasons of sprint and olympic distance triathlons.
Bill has been selling to runners, walkers and triathletes for 6 years, and his ability to combine acquired up-to-date knowledge with technology has resulted in thousands of satisfied customers, ranging from fitness walkers and Couch-to-5Kers to marathoners and professional triathletes.
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