KEVIN DESSART
5662 Stable Court – Colorado Springs, Co 80920
Home: 719.282-8411 – Cellular: 719.648.2259 – dessartk@gmail.com
MARKETING, SALES AND PUBLIC RELATIONS EXECUTIVE
PROFILE
Entrepreneurial executive with more than 18 years experience in marketing, sales management, and public relations at the national and corporate level for both start-up and established retail-service oriented businesses.
Motivational management style with a record of building and retaining highly motivated marketing, sales and retail teams. Successful in identifying opportunities for growth and operational change.
Marketing, Sales and Public Relations qualifications:
* P & L Management
* Marketing and Sales Planning
* Partnership Negotiation and Execution
* Member Sales and Renewals
* Retention Planning
* Budget and Expense Control
* Presentations and Training
* Merchandise and Inventory Control
* Media Relations and Communication
* Staff Development and Motivation
PROFESSIONAL EXPERIENCE
CARMICHAEL TRAINING SYSTEMS, INC – Colorado Springs, CO 2001 to PRESENT
DIRECTOR, MARKETING AND SALES
Senior Marketing and Sales executive for this global coaching company specializing in coaching, camps, and products for endurance athletes. Directed all marketing and sales initiatives. Broad scope of responsibility including strategic marketing and sales planning, P&L accountability, business development, partner relations, trade show management, new product development, and media/public relations though all channels in the company. Hired and trained marketing and sales team.
* Created marketing/branding campaign following the retirement of Lance Armstrong.
* Developed new strategy for coaching package sales which provided a 10-15% growth in retention and 61% growth in average revenue per athlete, resulting in $2.5 million growth in annual revenue
* Responsible for largest lead generating promotion resulting in a 500% growth of the database.
* Implemented strategies for database marketing proving largest ROI for the company.
* Negotiated sponsor/partner contracts with industry leaders such as Nestle, Specialized, and Beiersdorf.
* Developed new products resulting in new areas of revenue.
* Promoted from Director, Public Relations to Director, Marketing and Sales in 2003.
New York Power Professional WOMEN’S Soccer Team
New York, NY 2000-2001
DIRECTOR, PUBLIC RELATIONS
Public relations professional for this start-up team in a start-up league launching off the success of the US Women’s World Cup Champion team. Responsible for creating and starting all aspects of a professional sport teams Public Relations Department.
* Established all policies and protocol for Public Relations Department
* Hired qualified staff and interns for day to day management and game day administration
* Created communication plan
* Oversaw, developed, and supervised all details of team’s web site.
* Developed, edited and approved all team publications
NEW JERSEY DEVILS HOCKEY CLUB
E. RUTHERFORD, NJ 1997-2000
DIRECTOR, PUBLIC RELATIONS
Joined company to establish and uphold public/media relations policies and guidelines as put forth by the team President and General Manager. Responsible for all aspects of this NHL Team’s public and media relations department including, daily communication with team beat writers for various team updates, establishing all locker room policies, coordinating player interviews and appearances, and all public/media relations matters associated with team travel.
* Team liaison between the players and both the public and media.
* Awarded Dick Dillman Award for Outstanding Press Box Operation by PHWA.
* Supervised a staff of six public/media relations professionals and interns.
FLORIDA PANTHERS HOCKEY CLUB
FT. LAUDERDALE, FL 1993-1997
ASSISTANT TO GENERAL MANAGER; PUBLIC RELATIONS ASSOCIATE
Joined company to be part of the team responsible for establishing all policies, protocol, and editorial items for the start-up expansion NHL team, in a new market for the NHL. Served on the public relations staff for three seasons before being promoted to Assistant to the General Manger.
* Executive Editor of team Media Guide.
* Team liaison between the players and both the public and media.
* Assisted PR Director with all aspects of department.
* Managed all aspects of team’s summer Pro Camp and Rookie Camp.
* Prepared contractual and statistical reports for all team arbitration cases.
* Created league-wide reports of player ratings, salary analysis and free agent status.
NEW YORK ISLANDERS HOCKEY CLUB
UNIONDALE, NY 1989-1991
PUBLIC/MEDIA RELATIONS ASSISTANT
Joined team as an intern during final semester of University studies. Subsequently hired following internship where I managed a multitude of departmental responsibilities including writing and distribution of press releases, maintaining player statistics, managing press box, and issuing of press credentials.
EDUCATION
ST. JOHN’S UNIVERSITY – Jamaica, NY - Bachelor of Arts – May 1990
Major: Athletic Administration/Business Administration
PERSONAL ACHIEVEMENTS
SJU Athletic-Academic Honor Roll
Captain of SJU Varsity Hockey Team
Jackie Robinson Foundation Scholarship
6x Ironman World Championship Finisher
Available to travel and/or relocate
5662 Stable Court – Colorado Springs, Co 80920
Home: 719.282-8411 – Cellular: 719.648.2259 – dessartk@gmail.com
MARKETING, SALES AND PUBLIC RELATIONS EXECUTIVE
PROFILE
Entrepreneurial executive with more than 18 years experience in marketing, sales management, and public relations at the national and corporate level for both start-up and established retail-service oriented businesses.
Motivational management style with a record of building and retaining highly motivated marketing, sales and retail teams. Successful in identifying opportunities for growth and operational change.
Marketing, Sales and Public Relations qualifications:
* P & L Management
* Marketing and Sales Planning
* Partnership Negotiation and Execution
* Member Sales and Renewals
* Retention Planning
* Budget and Expense Control
* Presentations and Training
* Merchandise and Inventory Control
* Media Relations and Communication
* Staff Development and Motivation
PROFESSIONAL EXPERIENCE
CARMICHAEL TRAINING SYSTEMS, INC – Colorado Springs, CO 2001 to PRESENT
DIRECTOR, MARKETING AND SALES
Senior Marketing and Sales executive for this global coaching company specializing in coaching, camps, and products for endurance athletes. Directed all marketing and sales initiatives. Broad scope of responsibility including strategic marketing and sales planning, P&L accountability, business development, partner relations, trade show management, new product development, and media/public relations though all channels in the company. Hired and trained marketing and sales team.
* Created marketing/branding campaign following the retirement of Lance Armstrong.
* Developed new strategy for coaching package sales which provided a 10-15% growth in retention and 61% growth in average revenue per athlete, resulting in $2.5 million growth in annual revenue
* Responsible for largest lead generating promotion resulting in a 500% growth of the database.
* Implemented strategies for database marketing proving largest ROI for the company.
* Negotiated sponsor/partner contracts with industry leaders such as Nestle, Specialized, and Beiersdorf.
* Developed new products resulting in new areas of revenue.
* Promoted from Director, Public Relations to Director, Marketing and Sales in 2003.
New York Power Professional WOMEN’S Soccer Team
New York, NY 2000-2001
DIRECTOR, PUBLIC RELATIONS
Public relations professional for this start-up team in a start-up league launching off the success of the US Women’s World Cup Champion team. Responsible for creating and starting all aspects of a professional sport teams Public Relations Department.
* Established all policies and protocol for Public Relations Department
* Hired qualified staff and interns for day to day management and game day administration
* Created communication plan
* Oversaw, developed, and supervised all details of team’s web site.
* Developed, edited and approved all team publications
NEW JERSEY DEVILS HOCKEY CLUB
E. RUTHERFORD, NJ 1997-2000
DIRECTOR, PUBLIC RELATIONS
Joined company to establish and uphold public/media relations policies and guidelines as put forth by the team President and General Manager. Responsible for all aspects of this NHL Team’s public and media relations department including, daily communication with team beat writers for various team updates, establishing all locker room policies, coordinating player interviews and appearances, and all public/media relations matters associated with team travel.
* Team liaison between the players and both the public and media.
* Awarded Dick Dillman Award for Outstanding Press Box Operation by PHWA.
* Supervised a staff of six public/media relations professionals and interns.
FLORIDA PANTHERS HOCKEY CLUB
FT. LAUDERDALE, FL 1993-1997
ASSISTANT TO GENERAL MANAGER; PUBLIC RELATIONS ASSOCIATE
Joined company to be part of the team responsible for establishing all policies, protocol, and editorial items for the start-up expansion NHL team, in a new market for the NHL. Served on the public relations staff for three seasons before being promoted to Assistant to the General Manger.
* Executive Editor of team Media Guide.
* Team liaison between the players and both the public and media.
* Assisted PR Director with all aspects of department.
* Managed all aspects of team’s summer Pro Camp and Rookie Camp.
* Prepared contractual and statistical reports for all team arbitration cases.
* Created league-wide reports of player ratings, salary analysis and free agent status.
NEW YORK ISLANDERS HOCKEY CLUB
UNIONDALE, NY 1989-1991
PUBLIC/MEDIA RELATIONS ASSISTANT
Joined team as an intern during final semester of University studies. Subsequently hired following internship where I managed a multitude of departmental responsibilities including writing and distribution of press releases, maintaining player statistics, managing press box, and issuing of press credentials.
EDUCATION
ST. JOHN’S UNIVERSITY – Jamaica, NY - Bachelor of Arts – May 1990
Major: Athletic Administration/Business Administration
PERSONAL ACHIEVEMENTS
SJU Athletic-Academic Honor Roll
Captain of SJU Varsity Hockey Team
Jackie Robinson Foundation Scholarship
6x Ironman World Championship Finisher
Available to travel and/or relocate