Johannes Klæbo (xc-skiing) and Johannes Bø (biathlon) have both sign a 5 year deal with an energy company.
They will both get NOK 5m every year for 5 years, 25m all together.
In USD we are talking about 600k per year.


You see this in Europe because in Norway, both of those athletes, I'm guessing are household names.

This is NOT the case with ANY endurance sports athletes in North America in running, cycling and triathlon. It's extraordinarily rare for a North American Endurance Sports athlete to have a significant sponsor who is away from the sport, or non-endemic - a car company, a bank, and insurance company etc . . .Main reason - outside of the sport, that athlete has zero profile, and that sport, is off the radar screen.

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Steve Fleck @stevefleck | Blog