Fleck wrote:
thats a smart move to get her if she stays healthy she obviously has the talen to win big races and her market value right now is lower than lucy.
at the same time to me it makes not much sense that there is 2 bike brands in their videos. i did expect her to be on argon. The win on Sunday sell on Monday model of sponsorship and marketing is starting to fade away. How much of that declining model was at play here is hard to know. Paula did win the biggest, and most widely viewed triathlon race of a highly unusual triathlon racing year last year - so some of that WAS at work, I would suspect on this deal. Had she finished 10th . . . would it have happened?
In my view the more sustainable value, is the "Triathlon Life" videos shot and produced by Eric Lagerstrom, Paula's partner. Indeed - it will be interesting if Eric's Argon-18 bike continues to make cameo appearances? Content Marketing like this is absolutely King right now and has REALLY risen in value with almost a whole year of no racing! It's a much more subtle sell, and Eric has a good eye for this kind of thing and it all looks great!
Steve, it's his youtube channel, not hers. They'd have to pay HIM to stop doing that, not only PAY him to exit a contract with Argon-18, but also sponsor him.
Also, Eric signed a two year extension with Argon-18 shortly after Daytona.
Washed up footy player turned Triathlete.