dcohen24 wrote:
Now, the other fascinating thing is the 5 year old company is claiming an average customer life time of 13.5 years. While their math is right ( avg lifetime = 1/churn), most folks would be a bit more conservative, / not spend against more years then they have history.
A few articles mention this, but the churn numbers are also likely optimistic since they a) don't count paused subscriptions and b) over half the current users have joined in the last year (and it's mandatory to have a subscription for the first year). Conservative is not the name of the game here.