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WTC looks at buying Challenge Melbourne and Australian running races
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Some information that might be of interest. I'm not a great fan of Challenge Melbourne (St Kilda / Beach Rd isn't my idea of a race destination), but it would be a pity to see it go. There are some important events here. I hope that WTC build them rather than simply bump prices without adding anything.

From the Australian Financial Review:


"Sources told the Financial Review that Ironman, which has made a number of acquisitions globally over the last few years, was particularly keen on the sports events in the Channel Nine events business portfolio. Nine declined to comment.


The Channel Nine events business, which it inherited as part of its $4 billion merger with Fairfax Media last year, includes the Sun-Herald City2Surf, The Cole Classic, the Sun Run, the Australian Running Festival, Challenge Melbourne, the Great Ocean & Otway Classic Ride, Australia Corporate Triathlon Series and The Sydney Morning Herald Half Marathon."

'It never gets easier, you just get crazier.'
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