rruff wrote:
I have a lot of experience with this; built wheels professionally for 10 years. If they are built well, those BHS kits will be as good as anything you can get.
I built all the wheels I trained and raced on in my youth, including the tublars I mentioned earlier. And, I still have my original 36-spoke training wheels with Shimano 600 hubs and Mavic rims. I think they have something like 40K miles, maybe more. I rode them in a century a couple years ago before I built my current road bike.
I think that the market has changed in that the actual skill of building the wheel has been commoditized. So, the value of pre-built wheels is in proprietary components (typically the rims, and sometimes hubs) that are not available through any other channel. So, if you want Zipp or Enve rims, you pretty much need to buy Zipp or Enve wheels built by them.
I agree that an expert can hand-select great parts and build wheels that may be better than a lot of pre-built wheels out there. But, it is more likely that most people will not make those expert choices and get something that is just OK. Plus, factory built wheels like the Ardennes are so good that I would never consider building wheels again. A lot of that "so good" is in the rims. Those Belgium/Ardennes rims, especially the Black version, are peerless, and I do not think that HED sells Belgium Black rims by themselves.