Jason N wrote:
I think this deal has more to do with Garmin helping Tacx gain foothold with their smart bike to compete with Peloton than it does helping Tacx compete with Wahoo in direct drive trainers. The market is MUCH bigger for stationary trainers.
i'm interested in seeing how this plays out. and seeing who pops up to give me the info i'm missing. but at first blush i don't think garmin is trying to help tacx; i think garmin is trying to help garmin, and garmin was completely shut out of the most important growth market in cycling: stationary. now it isn't. now it's in the game.
there are 2 other companies shut out of stationary, except that their parts are ridden on bikes that are ridden stationary: shimano and SRAM. i'd be surprised if shimano didn't at least take a pretty serious look at tacx. i would've if i was shimano. SRAM, no. SRAM, it needs just to make its own trainer. via quarq. quarq knows power, and quarq bought velotron. quarq knows a lot. if quarq doesn't make either a smart trainer or a peloton-style bike i think it's missing an opportunity. in fact, shimano also makes a power meter, a smart crank, and a sorta kinda bike thru the manufacture of its fit bike. so, shimano could also place itself in the game.
i'm just surprised that neither SRAM nor shimano has gotten themselves into stationary. if you're not in this market you're missing the boat.
Dan Empfield
aka Slowman