A say "few" because the philosophy here is to recruit a handful of individuals to represent some genuine voices in the indoor training space. Sometimes that voice is critical of Kinetic too, because we need people who can help relay these concerns. So we don't want ambassadors that are shilling and we also don't want to recruit 200 people who post a few things on Instagram and then fizzle out.
In particular I think we need more points of view from women who cycle indoors to improve our sense of the market. I hope it is appropriate for me to share this here and I'm happy to answer any questions you may have.