gary p wrote:
JasoninHalifax wrote:
From a business perspective, that's actually fine. They shouldn't really be in the business of making sure they have adequate inventory for everyone who wants one to get one, because that leads to unsold product at the end of the cycle. They're in the business of selling all of the inventory that they have. They seem to be very successful at doing that.
But when demand outpaces supply by such a margin, you're either overspending on marketing, pricing too low, or some combination of the two.
I refer you to FLO wheels...
The point is, you don't actually KNOW what demand is going to be until you start selling, and you don't know what the market will bear, price wise, until you start selling. Because of their distribution, with no B&M support, they probably need to be selling equivalent models to Giant, Trek, etc at price points below what Trek and Giant can offer.
It's better, from the company's perspective, to be conservative and undersupply the market than to be overly aggressive and oversaturate the market.
Swimming Workout of the Day: Favourite Swim Sets: 2020 National Masters Champion - M50-54 - 50m Butterfly