Woah, woah, woah, let's hold on a minute here. Allow me to answer from the perspective of the current Administration. Those folks are absolutely your target audience. Who would be more interested in swimming (across border rivers)? Who would be more interested in running (from the law)? Who would be more interested in biking (OK, maybe waiting for their motorcycle mule on the other side of the border)?
Don't sell Facebook short on the service they've provided you. They're Making Advertising Great Again!! MAGA, baby!! Herbert wrote:
I feel I have been cheated. Basically a campaign that was supposed to go to 18,000 -24,000 18-55 year old folks in USA and Canada
who enjoy, swimming, running, triathlon, Ironman etc has garnered 240
folks mostly from Mexico and Philippines who have zero such interests.