Our famous coffee chain was under fire because some franchisees changed from paid breaks to unpaid breaks to help mitigate the cost increase since their prices remained the same. People (the less intelligent ones) were calling for a boycott of Tim Hortons as a result.
It's fascinating what's going on at Tim Hortons these days - the iconic coffee chain that is about as Canadian as you can get for many in this country . . but, it's owned now by a Brazilian consortium that has been ruthless with the cost-cutting over the past couple of years. Before this recent issue with the minimum wage, there was a large group of Franchise owners who were in full mutiny mode with the Brazilian owners over these relentless cost cuts.
Many still think that TH is pure Canadiana - but work is starting to leak out about what's been going on behind the scenes and that it's not even owned by Canadians anymore!
Up until quite recently Tim Hortons was such a part of the Canadian mystic and ethos that Canadian politicians would routinely hold press-conferences and announcements during elections IN, Tim Hortons parking lots - the logo and the name being such a touch-stone for all things Canadian. I'm guessing going forward, this will NOT be the case!
Steve Fleck @stevefleck | Blog