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B-U-T then again it is not tlike they had anything to lose, either. quick - name me one pre-tcr giant road bike ! you can't, can you?
Giant sold for a few years under their other name Cadex. The sold one hell of a carbon fiber lugged road bike, under Cadex and Giant. They stopped selling the carbon bike in the US, but continued in Europe. They were the first company that I can recall that broke the $600 price barrier for an aluminum road bike. They are the company that put out the MCR, which the UCI outlawed, and which helped lead to the compact frame. I sold bunches of Giants road bike before they ever came out with the TCR/OCR.
Don't you feel stupid now?
I doubt Burrows had anything to do with the size issue, that would be Giant, and manufacturing reasons. Initially they tried to hold the costs down so they could make market penetration, which they did.
Giant had a lot to lose, millions and millions of dollars. The liked the design even though it bucked convention, yet they went with it. They took the risk and it paid off. They are the ones that everybody else copied.
They were the ones who were successful. Bontager? Oh yeah, there is a real successful road bike company.
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