lightheir wrote:
TRIPRO wrote:
Pyrenean Wolf wrote:
Thanks for the feedback You say they feel soft at slower pace and firmer at higher paces. Because of heel softer ? Or foam reacting to impact (a bit like the DNA of Brook Ghost / Ravenna) ?
Regarding marketing : in France, Manon Genet is sponsored by Hoka, and by i-run (selling Hoka shoes) : the Carbon Rocket + does not appear anywhere.
Not in Hoka web site
Not in resellers sites
Not mentionned by athletes
Maybe you get some early deliveries, and the marketing wave still to come (a bit like for the Cervelo P5 disk ;-)
No, I heard probably why there is no marketing. Numbers of ordered pairs by shops were extremely low and perhaps also their stock. But that didn't hold Nike off to make a big hoompa on their 4% shoes at the time of release. But, hey, that is the power of the Nike brand ;-) Still think Hoka misses an opportunity and it also looks a bit if they dont believe in the shoes themselves if you don't launch it with some global marketing around it
Jeroen
Even if the Nike 'carbon plate research' was more hype than hard objective science, they do have at least SOME legit data about the plate construction and beneficial results on actual running.
I would be very surprised if Hoka had ANY data about either. This isn't to say Hoka's fradulent - nearly no major shoe features that we recognize are backed by true, objective peer-reviewed science other than Nike's carbon plate. All that motion control, prontation control, cushioned, heel-drop/etc. - are driven by consumer preference and are marketing based. For sure, they aren't doing scientific peer-reviewed research to drive the innovations or new designs of their shoes (duh).
Nike's 4% carbon plate shoe was the first I've seen to make an actual running shoe scientific claim (and I'd use scientific in a very limited sense here!) backed up with peer-reviewable data. Hoka would be setting themselves up for a huge embarrasment if they don't have this sort of data yet marketed their shoes aggressively without it against Nike. It could end up really bad, like the Fivefinger smackdown when they started claiming their shoes could reduce injury.
Agree, but we need to stop comparing to Nike;s marketing of their shoe. The Hoka is a different shoe, they should have made a statement / promotion or whatever marketing you want on explaining what's going on with their shoe and what's going on with this shoe without making bold claims on how much % you are faster with them. The scientific 'evidence' is so extremely hard to proof because of the many other factors there are that have influence on speed.
Owner at TRIPRO, The Netherlands
