Hello jmh and All, I always enjoy reading what Tom writes ... true or false ... I like his style.
Consumers are so bombarded with advertising hyperbole they automatically only believe about 10% of what is thrown at them .... Tom's article above included .... and as he says ..... paraphrased ..... the mark is complicit in getting taken in a scam ....
I was getting pitched the other day at the gas station by a miniature TV screen and speaker while pumping gas. There is no escaping ... advertising is on my phone .... all over this page as I write ..... on print material ..... and we tune it out and become almost unaware of it .... and what we do notice we automatically discount about 90% ..... except when we want to believe ...
Great scene in Jerry McGuire when the sports agent gives a speech at the office about how he is going to do the 'right thing' and his friends in the office take bets on whether he will be fired by noon.
"When a sports agent has a moral epiphany and is fired for expressing it, he decides to put his new philosophy to the test as an independent with the only athlete who stays with him."
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Cheers, Neal
+1 mph Faster