we're still in the infancy of brandbuilding...
No, people don't come and say they're "doing an EndorFUN", BUT they DO KNOW that if it's an EndorFUN event, it'll be fun and well run, and exceed expectations. That's BRANDING. Truthfully, I'd prefer each of our events to stand on their own, and you come because it's a great event. Not, "oh, it's a qualifier for this or that." I want it be about YOU wanting to come because the race is kickass and fun, and the Race is the end, not the means to an end....It's a festival, and it's VERY family friendly....
Same as NAS. You don't worry about the quality of the event when you sign up.
Our goal is to build that huge loyalty amongst athletes, by doing it the right way. BTW, we DID have a pretty big contingent coming from the Northeast for Lone Star ON APRIL 1...There was still 3 feet of snow on the ground there, and no one had even been outside on their bikes...That makes me really proud of what we do.
So, yup, it is brandbuilding. It's just different than Ironman Brandbuilding. Don't be surprised if we add additional events, but they may not be HIM's....For me, this is supposed to be fun. So, if we find locations that are fantastic and worldclass, we'll organize something there. The distances and weekend will be dictated by what's there....We've got an idea for a three day weekend for 2008, with a kids race, oly, sprint, and bike time trial...No HIM, but tons of fun in maybe the nicest venue we'd have. That excites me:)
And, people will come. Why? Because they're confident the race will be great, because we're doing it. That's branding.....
No, people don't come and say they're "doing an EndorFUN", BUT they DO KNOW that if it's an EndorFUN event, it'll be fun and well run, and exceed expectations. That's BRANDING. Truthfully, I'd prefer each of our events to stand on their own, and you come because it's a great event. Not, "oh, it's a qualifier for this or that." I want it be about YOU wanting to come because the race is kickass and fun, and the Race is the end, not the means to an end....It's a festival, and it's VERY family friendly....
Same as NAS. You don't worry about the quality of the event when you sign up.
Our goal is to build that huge loyalty amongst athletes, by doing it the right way. BTW, we DID have a pretty big contingent coming from the Northeast for Lone Star ON APRIL 1...There was still 3 feet of snow on the ground there, and no one had even been outside on their bikes...That makes me really proud of what we do.
So, yup, it is brandbuilding. It's just different than Ironman Brandbuilding. Don't be surprised if we add additional events, but they may not be HIM's....For me, this is supposed to be fun. So, if we find locations that are fantastic and worldclass, we'll organize something there. The distances and weekend will be dictated by what's there....We've got an idea for a three day weekend for 2008, with a kids race, oly, sprint, and bike time trial...No HIM, but tons of fun in maybe the nicest venue we'd have. That excites me:)
And, people will come. Why? Because they're confident the race will be great, because we're doing it. That's branding.....