A lot of interesting and thoughtful discussion and most of it is just business case 101 (sorry) - entering a market with an established provider and your main differentiator to compete is the niche market (i.e.,101 distance). Assuming some level of business competency and adequate capital funding to give it a chance to succeed, the real question is whether the 101 niche market is viable. I have my doubts. Time will provide the answer.
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Born again Heathen
In Case of Keith Moon - Break This Glass
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Born again Heathen
In Case of Keith Moon - Break This Glass
Ironman Certified Coach
USAT Certified Coach
Precision Nutrition Certified