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US Triathlon Secures - A Major Partner/Sponsor!
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This is BIG news - https://www.teamusa.org/...y-Automotive-Partner

USA Triathlon secures Toyota as a major partner/sponsor!

Kudos to, CEO Rocky Harris and the whole team at USA Triathlon.

This is a significant development. These non-endemic partners/sponsors, are VERY hard to find, and secure.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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So, are they going to announce a new triathlon specific car?
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?

The 4Runner is already a thing. I have the GX460 which is very similar and with the third-row seats removed (standard on the GX, optional on the 4R) it takes my and my wife's bikes inside, vertical, with the front wheel off but seatposts untouched. It then lets us pack as much as we'd like for any away race. The only thing I'd trade it for is the full-fat Land Cruiser (or Lexus LX), which is breathtakingly more expensive (and still a Toyota product).

The point is, ladies and gentleman, that speed, for lack of a better word, is good. Speed is right, Speed works. Speed clarifies, cuts through, and captures the essence of the evolutionary spirit.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Toby] [ In reply to ]
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I looked at the 4Runner but am holding on to my 2010 Honda Element for bike carry. I have the rear seats removed (it's now a 2 seater beater) and I can roll bikeS in with the front wheel ON, and can pack it floor to ceiling with gear. I wish Honda would restart the line but hope Toyota will come out with something just as good. Until then, I'm sticking with my old Element.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
I looked at the 4Runner but am holding on to my 2010 Honda Element for bike carry. I have the rear seats removed (it's now a 2 seater beater) and I can roll bikeS in with the front wheel ON, and can pack it floor to ceiling with gear. I wish Honda would restart the line but hope Toyota will come out with something just as good. Until then, I'm sticking with my old Element.

I looked at that, but Elements are rather old these days for when I was buying, and they still don't get great mileage. And I'd rather have a bit more ability to deal with rough roads which we do sometimes get here in Texas around race venues (especially trail runs). It's hard to argue that the Element is anything but a great vehicle too, but yes, not being current makes it less appealing (especially since they hold onto their resale like rabid wolves).

The point is, ladies and gentleman, that speed, for lack of a better word, is good. Speed is right, Speed works. Speed clarifies, cuts through, and captures the essence of the evolutionary spirit.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?

They already make a minivan.....

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Re: US Triathlon Secures - A Major Partner/Sponsor! [JasoninHalifax] [ In reply to ]
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Ha, ha! A minivan is a nonstarter!
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
Ha, ha! A minivan is a nonstarter!

Told my 12yo daughter that my next car would be a minivan to carry my bikes. Told it wouldn't be cool. She said, "just paint big flames down the doors". I told her that might make it worse....
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Re: US Triathlon Secures - A Major Partner/Sponsor! [velocomp] [ In reply to ]
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velocomp wrote:
HuffNPuff wrote:
Ha, ha! A minivan is a nonstarter!


Told my 12yo daughter that my next car would be a minivan to carry my bikes. Told it wouldn't be cool. She said, "just paint big flames down the doors". I told her that might make it worse....

Minivans certainly have utility, but I'm 61 and just not interested. Really though, I hope if Toyota is serious enough to sponsor USAT that they actually listen to triathletes about what makes a great tri-car. Most of the large SUVs these day all have 3 rows of seats. I don't want to buy that 3rd row; I don't want to store the seats in my garage; and I don't want to drag them around taking up recessed space if they fold into the floor. Family size is falling in the U.S., but they seem to think that the typical SUV buyer has a family of 7. Toyota, are you listening?
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Same day USA Swimming announced signing Toyota (again). Swimming was with BMW for a couple of quads, but had Toyota in the mid aughts...
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Makes sense from both perspectives.

Toyota gets a direct marketing pipeline to high(er) net worth individuals that tend to need larger vehicles for all their tri stuff & kids which also happen to be a more profitable & growing segment of the auto industry

USAT get's more money which they need to promote the Olympic pipeline, make DL college racing a D1 sport, run their certification programs, test AG's for doping & help come up with a better solution to prevent drafting for non drafting races

Brian Stover
Accelerate3 Coaching
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?

I can't wait to see the thread on the aerodynamic assessment of such car


But really, I'd love to a 'duck' boat/car that you could use as a safety boat in an OWS. With built in bike racks. And a huge time-clock to draft off of.

808 > NYC > PDX
2019: Honu, IMC, IMMD, IMAZ
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Re: US Triathlon Secures - A Major Partner/Sponsor! [hadukla] [ In reply to ]
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hadukla wrote:
HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?


I can't wait to see the thread on the aerodynamic assessment of such car

But really, I'd love to a 'duck' boat/car that you could use as a safety boat in an OWS. With built in bike racks. And a huge time-clock to draft off of.

Carbon fiber exterior! Go big or go home!
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
I looked at the 4Runner but am holding on to my 2010 Honda Element for bike carry. I have the rear seats removed (it's now a 2 seater beater) and I can roll bikeS in with the front wheel ON, and can pack it floor to ceiling with gear. I wish Honda would restart the line but hope Toyota will come out with something just as good. Until then, I'm sticking with my old Element.

Every Element owner I have ever met says the same thing. There's a few at the local CX series that seem to hold more than a clown car. Yours must be a cargo monster with the 2nd row seats actually removed. Bonus points for that cute dog version they made as well.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [desert dude] [ In reply to ]
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Toyota gets a direct marketing pipeline to high(er) net worth individuals that tend to need larger vehicles for all their tri stuff & kids which also happen to be a more profitable & growing segment of the auto industry.


Brian,


Clearly USAT does not offer the kind of numbers that other sports opportunities - say in Pro team sports offer. But as you note the demographic of triathlon is VERY appealing. What's of importance here, when lower numbers are involved is what is the activation part of this going to be - How will Toyota be able to activate their partnership with USAT - this will be key!

The good news these days is the consumers are valuing more than ever now EXPERIENCES - and less so, great feelings from, a purchased good. ALL endurance sports races/events (running, cycling and triathlon almost by default are about the EXPERIENCE (or should be)! Now you link that experience, and the emotional high from it TO the brand (Toyota).

A survey of 6000 women for Women's Running Magazine found that for the vast majority of women, running was the most important thing in their lives! I site this as an example of how heightened the emotions are generally for endurance sports athletes - this can be a real win for sponsors, when it's activated in the right kind of way.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [JasoninHalifax] [ In reply to ]
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Minivan is clearly the answer for sports. We have two. By far the best way to roll.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [iamuwere] [ In reply to ]
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I was traveling to an out of town du when my car was in the shop. I rented a minivan - least expensive way to get the cargo room AND be available pretty much all time time. It was pretty sweet - gobs of room, pretty plush driving environment (I had a 5 hr, mostly interstate drive). Liked it much more than I thought. But when it cane time for a new vehicle (a few months ago), I chose among the most impracticable vehicle available - a Mazda MX-5 Miata. Santa brought me a trailer hitch for the new car - now I have to install it. That was my 'normal' bike transport on the old car - an Infiniti I35 - bike rack that installed into a 1 1/4" receiver hitch. Aiming for the same solution with the Miata (but about 1/4 of the storage space)...
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
Ha, ha! A minivan is a nonstarter!

Highlander Hybrid. A minivan for those who don’t want a minivan. 29 MPG and room for tons of gear. Still fits in garage with short roof box. Seats fold flat - so you can nap or sleep in the car or put your bike in.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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Toyota used to make an Element-eque car. It was the Scion xB. First generation was excellent. Second less so.

We have a CR-V and a Volkswagen Golf Sportwagen with AWD. Both of these we will drive into the ground. But we manage to get three adults, a child seat, two bikes, and all the gear associated with that into the CR-V. We'll eventually get a hitch rack for it just to free up some space inside, but it can be done!

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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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Toyota should have partnered with Lifetime Olympic series like before.. I don't think going to usat will help growth of the sport, just grow their office people's pockets


http://www.coupleofathletes.com
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Re: US Triathlon Secures - A Major Partner/Sponsor! [synthetic] [ In reply to ]
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Although I've certainly had my differences with USAT policy in the past, I don't think you can say, given the re-investment into programs for 2019, that they're not trying to grow the sport. They're in a much different place than they were, say, 10 years ago, where it felt clear that all USAT cared about was the Olympic development program versus the bread and butter AG population.

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"It ain't easy being green..."
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?

Prius V, bitch!
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Congrats to USAT. I'm glad Toyota is still selling multiple sedans. Not every triathlete needs an SUV. The proliferation of larger vehicles certainly aren't making the roads safer for pedestrians or cyclists.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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I didn't see it mentioned but does this mean that I can get a discount on my next Toyota purchase?






Take a short break from ST and read my blog:
http://tri-banter.blogspot.com/
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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If you are looking for a triathlon car look not further than the Hyundai Kona. But in all seriousness I was a Toyota Sienna owner until we recently traded it in for a Kia Sorento. As of right now we are a one car family, but if that ever goes to two cars you can bet that Toyota just moved themselves to the top of the shopping list.

Does anyone have information on the dollar amounts/other benefits involved with this partnership?

Ironman Lake Placid - 2019
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Re: US Triathlon Secures - A Major Partner/Sponsor! [NordicSkier] [ In reply to ]
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NordicSkier wrote:
HuffNPuff wrote:
So, are they going to announce a new triathlon specific car?


Prius V, bitch!

From Green Car Reports: 2019 Toyota Prius V to shift from wagon to SUV design, but will it have AWD?
.....................
The RAV4 as well is due for replacement shortly, and like the new Prius V, it will switch to the Toyota New Generation Architecture that underpins the 2016 Prius, the 2017 C-HR, and the 2018 Camry, with more models to come.
Whether an all-wheel-drive Prius V would sit alongside the RAV4 Hybrid or supplant it in Toyota's U.S. lineup remains unclear.
The RAV4 Hybrid outsells the Prius V by a substantial margin. Through September, 36,352 hybrid RAV4s had been sold against just 7,647 Prius Vs.
That would seem to indicate an appetite among buyers for crossover utilities with better fuel economy than their conventional counterparts.
We'll bring you more news on the 2019 Toyota Prius V when we have it.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Toby] [ In reply to ]
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And I'd rather have a bit more ability to deal with rough roads which we do sometimes get here in Texas around race venues (especially trail runs).

I haven't encountered a dirt/rough road in Texas that my 2006 Element hasn't been able to handle when traveling to races. It was headed to Bandera (now moved to Camp Eagle) this weekend but some last minute family stuff came up and I had to back out of helping to crew a friend in the 100k.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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To me, this is an indication that Toyota is making a push to be the official vehicle of the US Olympic Team for the 2020 Olympics. By gaining status with governing bodies, they have a stronger position to leverage with the US Olympic Committee that they might as well name Toyota, they're already sponsoring XX# of the sports governing bodies.

I think this is less about Toyota trying to get in good with triathletes, and more about a long-term marketing campaign where they become the official vehicle for the US Olympic Team and receive priority advertising time slots in the telecast, placement online, placement on clothing, etc. I know this forum is focused on triathlon, but let's be realistic: Toyota doesn't give a rip about appealing specifically to such a niche market, regardless of the average net worth of the participants.

Brenden Macy
Sports & Entertainment Attorney
I am Drive. I am Grit. I am Determination.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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I think the biggest impact might be that Toyota is such a major A-brand. Which will improve the profile to outsiders. Hopefully resulting in
"Hey look Toyota is sponsoring triathlon. Apparently that sport is important enough! Let's give it a try".
I really think being associated with a brand like that can attract new people to the sport. Which would possibly way more valuable than anything else Toyota brings in.

strava
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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The demise of ISIS must be hurting Hilux and Landcruiser sales.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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Although I've certainly had my differences with USAT policy in the past, I don't think you can say, given the re-investment into programs for 2019, that they're not trying to grow the sport. They're in a much different place than they were, say, 10 years ago, where it felt clear that all USAT cared about was the Olympic development program versus the bread and butter AG population.


Ryan,

I'm the same. I have been SUPER impressed with what USAT has done since Rocky Harris took over. It's like a switch was thrown and the organization shifted into over-drive!

Right now the sport does have some challenges, and USAT is facing these head-on, and coming up with solutions. It's hard to see, but triathlon is in a bit of a transitional state right now, and USAT is moving along with that.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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We have a CR-V and a Volkswagen Golf Sportwagen with AWD. Both of these we will drive into the ground. But we manage to get three adults, a child seat, two bikes, and all the gear associated with that into the CR-V. We'll eventually get a hitch rack for it just to free up some space inside, but it can be done!


My feeling is the defining feature for Best Vehicle for a triathlete, a cyclist or perhaps even a runner, is that it has to be a Hatch Back of some kind.

Sedans just seem like they really limit accessibility and flexibility.


Steve Fleck @stevefleck | Blog
Last edited by: Fleck: Jan 4, 19 7:14
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Replying to both posts back my way--

First, I don't think it's hard to see the transition under way. And I share Dan's optimism with regard to new growth. That being said, I do think that we continue to burn some folks out of the sport, too -- whether that's through too many long course events, or not enough event diversity. Stuff like SwimRun, or gravel tri, it doesn't tend to inject new people in -- but it does keep people around longer. Which is really all we can ask. I'm trying to figure out what I'm going to do this year for races. I have a terrible batting average to even start an IM, let alone finish it. But the way my IMFL ended this past year also has its own problems.

Secondly -- honestly I liked our 2006 CR-V more than the one we have now. That sucker could really hold everything. We got both cars as "last year closeouts" in January/February of their respective model years, which immediately put a ton of cash on the hood of them. The only thing we need now is a set of studded snows for the VW -- the low-profile tire craze does not help when it comes to winter!

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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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I miss my VW TDI wagon every.....single.....day. My volvo V60 just doesn't have as much junk in the trunk. Nor does it avg 44mpg at 88mph avg speed over a 6hr drive, nor can it go 6hrs between fill ups at 88mph avg speed.

On the other hand I bought it for 29 and after all is said and done I got 27500 back from VW and the other various payors of claims, which wasn't a bad cost of ownership imo.

I struggle with keeping the Volvo or saying F it and trading it in for a Frieghtliner P2 although that's sort of tough to justify, sort of.

Forerunners tend to last a long time and hold their resale value on the used market. My neighbor has a forerunner with 250k on it and you'd never know it by looks or how it drives.

But a Freightliner P2.....must stay strong....must....off to check classfieds...NO...must re..s..i.s..t

Brian Stover
Accelerate3 Coaching
Twitter
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Bundled FrindinFreestyle Bike Fit+ 1hr Wind Tunnel Time May 8th & 9th - PM for info
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Re: US Triathlon Secures - A Major Partner/Sponsor! [desert dude] [ In reply to ]
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This past February my CR-V gave up the ghost (was going to be about $2000 to repair a completely rusted through coolant line plus a gasket). We narrowed things down pretty quickly -- nobody had a Honda Civic Sport hatch on the lot, the Mazda3 hatches were all marked up, and Subaru we hated the CVT. So we had an option of an Alltrack, the Sportwagen with 4Motion and DSG, or a GTI, all within $1000 of one another.

Wound up with the Sportwagen -- it's plenty quick enough, we like the AWD, and I hate the whole "add cladding and raise it an 1.5" and add $2500 to the price, thanks" of the Alltrack. Showed up at 10 AM on Saturday morning and was all done by 1 PM. Great experience.

On long trips I do miss the easy power and ridiculously comfortable seats of the F450 from the Rev3 days...but I wouldn't want to live with it every day.

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"It ain't easy being green..."
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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rrheisler wrote:
Replying to both posts back my way--

First, I don't think it's hard to see the transition under way. And I share Dan's optimism with regard to new growth. That being said, I do think that we continue to burn some folks out of the sport, too -- whether that's through too many long course events, or not enough event diversity. Stuff like SwimRun, or gravel tri, it doesn't tend to inject new people in -- but it does keep people around longer. Which is really all we can ask. I'm trying to figure out what I'm going to do this year for races. I have a terrible batting average to even start an IM, let alone finish it. But the way my IMFL ended this past year also has its own problems.

I'm curious how your IMFL ended since I was at the race too. Did you go for a swim down the finisher's chute or did you beat the deluge? Meanwhile, I'm many years into the sport and far from burnt out on long course. I have two 70.3s and two Ironman lined up as well as a half dozen short course triathlons. Good luck in whatever you choose!
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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My race was rudely ended by a run-in with a 2017 Honda CR-V.

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"It ain't easy being green..."
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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That sucks!! I hope you are better now.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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Yeah, I was pretty lucky with just some bumps and bruises. Currently batting 1-for-4 at these damn things.

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"It ain't easy being green..."
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Re: US Triathlon Secures - A Major Partner/Sponsor! [desert dude] [ In reply to ]
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Wait and trade your Volvo for a Polestar 2.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rrheisler] [ In reply to ]
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Ow, that's a low average...buy the insurance!! I'm batting 100% (14 out of 14) but that doesn't mean they have all gone smoothly. I'm not very bright and started one with pneumonia (that hurt) and another with two stress fractures. I had scheduled hernia surgery for 4 days after IMFL - Haines City. The hernia presented last April and was deteriorating all year. By the 2nd loop of the run I could only go about 100-200 yards before having to walk due to the pull on my side. I have number 15 & 16 this year -- fingers crossed that I actually start without an injury.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [HuffNPuff] [ In reply to ]
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DNF Rev3 Cedar Point 2013 -- it's a bad idea to try to race an event you're working.
DNS Rev3 Cedar Point 2014 -- spinal fractures
IMLP 2017 -- hooray, a finish!
IMLP 2018 -- my third incident with a car...

2 for 5 would at least let me feel good...

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"It ain't easy being green..."
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Re: US Triathlon Secures - A Major Partner/Sponsor! [brmacy] [ In reply to ]
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I think this is less about Toyota trying to get in good with triathletes, and more about a long-term marketing campaign where they become the official vehicle for the US Olympic Team and receive priority advertising time slots in the telecast, placement online, placement on clothing, etc. I know this forum is focused on triathlon, but let's be realistic: Toyota doesn't give a rip about appealing specifically to such a niche market, regardless of the average net worth of the participants.


Agreed.

Marketing these days has become omni-channel and very sophisticated. Not sure what creative or activations will come out of this, but I have confidence that from what I've seen of both partners (USAT & Toyota) - there is a good chance of a win/win.

Too many, particularly, in the race/event world in endurance sports (triathlon, running & cycling), are still ONLY selling logo exposure to potential race/event partners/sponsors. I can tell you right now that, almost ALL brands, don't care about this any more (see my first point in the previous paragraph), and the participants (the triathletes), are a sophisticated crowed that are expecting to be marketed to and sold to in a sophisticated manner!


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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I agree that we're a sophisticated crowd, and I hope that I'm wrong that this is solely a move in anticipation of the 2020 Olympics.

You're right, there are tons of creative ways in which this partnership could be leveraged. Priority parking at USAT National/Regional Championships for Toyota owners, present USAT card at lease or purchase of new/certified preowned Toyota for a free hitch rack, USAT National Champ gets 1-yr lease of Toyota of choice, Official race vehicles, Provide Toyota branded towels/swag at all USAT-sanctioned events...

The possibilities are virtually endless, I'm hoping that some kind of creative thinkers with USAT and Toyota are working together on this.

Brenden Macy
Sports & Entertainment Attorney
I am Drive. I am Grit. I am Determination.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [desert dude] [ In reply to ]
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desert dude wrote:
I miss my VW TDI wagon every.....single.....day. My volvo V60 just doesn't have as much junk in the trunk. Nor does it avg 44mpg at 88mph avg speed over a 6hr drive, nor can it go 6hrs between fill ups at 88mph avg speed.

On the other hand I bought it for 29 and after all is said and done I got 27500 back from VW and the other various payors of claims, which wasn't a bad cost of ownership imo.

I struggle with keeping the Volvo or saying F it and trading it in for a Frieghtliner P2 although that's sort of tough to justify, sort of.

Forerunners tend to last a long time and hold their resale value on the used market. My neighbor has a forerunner with 250k on it and you'd never know it by looks or how it drives.

But a Freightliner P2.....must stay strong....must....off to check classfieds...NO...must re..s..i.s..t

A Freightliner P2... are you sure? That seems a bit overkill.

I'm racing 2019 IM Arizona as part of Team Smile Train. Will I implode? Will I finish strong? Donate to find out more!
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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I leased a Rav4 in March when my VW Golf diesel wagon lease came up. It was the easiest, most honest, purchasing experience. Ive driven Ford, Volvo (3), Honda, VW, And now my Rav4.

Why most honest?
- they offered $1100 more for my VW then VW would.
- they communicated by email, text, phone and of course in person...ie: how i wanted to
- they told me the price. Period.
- they were ON TIME for test drive appointments (multiple)

What did VW do?
- refused to give me a price by phone, text or email on a 2018 Tiguan
- would not price end of lease buy out. As in lease is over give us keys whereas Toyota called around and got me $1100 because of low mileage on car
- never on time.
- called me back and left me an disgruntled voicemail when i called and talk to sales rep that i was going Toyota

It is all about experiences. And money of course, and with Toyota i felt valued in both

@rhyspencer
Http://www.rhysspencer.blogspot.ca
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Re: US Triathlon Secures - A Major Partner/Sponsor! [rhys] [ In reply to ]
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rhys wrote:
I leased a Rav4 in March when my VW Golf diesel wagon lease came up. It was the easiest, most honest, purchasing experience. Ive driven Ford, Volvo (3), Honda, VW, And now my Rav4.

Why most honest?
- they offered $1100 more for my VW then VW would.
- they communicated by email, text, phone and of course in person...ie: how i wanted to
- they told me the price. Period.
- they were ON TIME for test drive appointments (multiple)

What did VW do?
- refused to give me a price by phone, text or email on a 2018 Tiguan
- would not price end of lease buy out. As in lease is over give us keys whereas Toyota called around and got me $1100 because of low mileage on car
- never on time.
- called me back and left me an disgruntled voicemail when i called and talk to sales rep that i was going Toyota

It is all about experiences. And money of course, and with Toyota i felt valued in both

As a former Toyoto owner (2 vehicles) and on my second VW Jetta and third VW overall, what you say above is in line with my experience on the VW staff. VW Canada sales staff by and large are shit. They are just loser front line sales guys acting like they are superior because of the engineers back in Wolfsburg. For some reason the front line sales staff here in Canada think they are "better" but they did squat to deserve that "better". They are just replaceable sales staff riding on the coat tails of generally slighly better engineering in Germany (and I guess the assembly/manufacturing in Mexico is good too).

On the other hand the Toyota Canada sales staff are "peers" relative to their engineering/HQ peers back in the Aichu prefecture in Japan. They really are top notch.

I'm not sure why I put up with the crap from the VW sales staff but its only once in a while (as in, it's when I replace an old VW with a new one). I tried to convince my wife to replace her Subaru Legacy with a VW eGolf, but the entire sales/front end interface, sent her straight back to the Subaru dealership to get an Impreza.

I'm eyeing the eGolf, but might end up with a Toyota Plug In Hybrid on my next new one.
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Re: US Triathlon Secures - A Major Partner/Sponsor! [brmacy] [ In reply to ]
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To me, this is an indication that Toyota is making a push to be the official vehicle of the US Olympic Team for the 2020 Olympics. By gaining status with governing bodies, they have a stronger position to leverage with the US Olympic Committee that they might as well name Toyota, they're already sponsoring XX# of the sports governing bodies.


Yes - this may be the strategy - https://www.endurancebusiness.com/...g-toward-tokyo-2020/

The Olympic Games themselves when there is that two week orgy of watching sports like, swimming, track & field, even triathlon, by average folks, is where the pay-off beyond that particular sport base can happen for brands that are offcial Olympic Games and National Team Sponsors. That's when again, average folks, may actually watch say, Long Jump, or some other sport for the first time since the LAST Olympic Games!

In between Olympic Games of course, it's back to the main-stream news/sports wilderness for most of those Olympic Sports, that's when as noted, you'll need more creative ways of leveraging the value of the partner ship because, during the wilderness-time, it's ONLY the actual participants of most of those sports are paying attention, and the numbers are quite a bit smaller.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [devashish_paul] [ In reply to ]
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As a former Toyoto owner (2 vehicles)


Same.

Full disclosure, my current drive is a Hyundai Elantra Touring - It's kind of a poor-mans version of the VW or Volvo small-wagon category. Discontinued by Hyundai strangely. I recall reading somewhere that Americans dislike "wagon style" vehicles - hence the discontinuation. Which I don't really understand - it's so practical and flexible. This vehicle sold REALLY well in Canada . . but auto manufacturers don't care what Canadians buy, it's what Americans buy that drives the North American market!

However, on Toyota - I did own a Corolla for close to 10 years previous to this current vehicle. Barely spent any money on repairs other than the usual things that go, like brakes, etc . . Made it Canada to! On the reliability front, Toyota's from that time period scored a 10/10. After early 10 years of driving (I bought it when it was 2 years old so it was 12 in total), with close to 300,000 k's on it, no rust anywhere, and still running great, I sold it for $1500.

On the future - when the Hyundai is done, I'm not sure what I'm going to do. Possibly electric, or maybe NO car - just rent when I need one. I don't have a daily commute any more, and I've crunched some numbers and renting when needed, while it sounds odd, would actually save me several thousand dollars a year, vs buying another vehicle!


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Fleck--

Hyundai still makes what used to be the "Touring," it's now just called the Elantra GT. That said, it's not nearly as wagon-rific as it used to be - it's the smaller i30 that we get now. There's also the Veloster in the Golf/GTI competitive set world.

In the "slightly creepy" ad department, Kelly and I were talking about what we'd do with our cars -- trade in the CR-V for something a little more rugged for our roads (gravel, rutted, pitted) and keep the wagon for long distance stuff. Lo and behold, started getting Toyota 4Runner and Jeep Grand Cherokee ads!

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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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So, I was thinking about this today as I finished the Toyota Rock 'n' Roll 10k...Toyota is all over endurance sport. The people whom compete in endurance sports seem to be a market that they're going for. And yes I understand the Rock 'n' Roll Marathon series competitors is full of a hodge podge of folks. Serious runners and non-serious. But the events provide Toyota value in more way that Ironman can IMO. In Phoenix this weekend there were something like 80k people running whether it was the 1m, 5k, 10k, 13.1, or full Marathon.

I wonder, what would a triathlon look like to sponsors if it presented that kind of value. Now, spectators? I'd say Ironmans bring in way more spectators to a race than this marathon at least, heck more people are spectating at some local sprints.

Just pointing out that the endurance sport market provides value to Toyota.

Rugby Media Dude-earfulofdirt.com

Hooker training for the Sport of Scrum-Halves [Triathlon]
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Re: US Triathlon Secures - A Major Partner/Sponsor! [TheStroBro] [ In reply to ]
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Just pointing out that the endurance sport market provides value to Toyota.


It does, and it's a great market. Generally speaking the typical endurance sports athlete (runner, cyclist and triathlete) is reasonably to well off, come from good family back-grounds, is at minimum college level educated, and has reasonably to very sophisticated tastes in consumer goods and services.

Yes there are some that don't fit that, I'm talking averages here.

The problem with endurance sports is: 1) The numbers are not overall that big - compared to other options for marketers - usually pro-team sports. Pitches and proposals on the part of events/races in the space, need to emphasize the demographic profile AND show some form of specific activation, data collection, or lead-to-sale for the business/brand that is getting pitched. Too many in the race/event space still sell their top-level sponsorship as a logo exposure opportunity. Business/brands DON'T CARE about this. They moved beyond that YEARS ago! Further, go back to the demographic - these are sophisticated people - in almost ALL other aspects of their lives they are being marketed to in a sophisticated manner. They are expecting some pop, and some cutting edge stuff, when they are involved in your race/event!

2) The second problem that endurance sports have is that it's all fragmented - various independent races/events, few real series, limited to no TV or other media (outside of the Olympic Games), in other words, no concentration or aggregation of numbers. In all of North America, there are probably over 70 million people who will pin on a bib-number this year, to take part in some form of running, cycling or triathlon race/event. That's actually in the whole a pretty good number. But how to I as a marketer reach all of those 70 million, with one spend - I can't. So that's the other challenge/problem.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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I would disagree that sponsors have moved beyond name activation. That's part of the whole point. But their brand activation is just the very minimum in the expectation of sponsorship.

Rugby Media Dude-earfulofdirt.com

Hooker training for the Sport of Scrum-Halves [Triathlon]
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Re: US Triathlon Secures - A Major Partner/Sponsor! [TheStroBro] [ In reply to ]
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I would disagree that sponsors have moved beyond name activation. That's part of the whole point. But their brand activation is just the very minimum in the expectation of sponsorship.


I agree to a certain degree - it depends on where that business/brand is in their trajectory. Also are they endemic (in the sport) or non-endemic (from outside the sport), and what their goals are.

Nike? - No one needs to know who Nike is these days. Zwift two years ago? No one had a clue who they were or what they did!

Just between you and me (!!), many businesses/brands in the sport I have found are terribly unsophisticated, so they swing for the fences with all kinds of stuff that never works for them. I know - I've been selling media/marketing opportunities in-the-sport for years. Some are very savvy, others not so much.


Steve Fleck @stevefleck | Blog
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Re: US Triathlon Secures - A Major Partner/Sponsor! [Fleck] [ In reply to ]
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Fleck wrote:
This is BIG news - https://www.teamusa.org/...y-Automotive-Partner

USA Triathlon secures Toyota as a major partner/sponsor!

Kudos to, CEO Rocky Harris and the whole team at USA Triathlon.

This is a significant development. These non-endemic partners/sponsors, are VERY hard to find, and secure.

So the logo will be on Parker Kligerman's car at the Daytona 500 Sunday. I've never heard of him and I'd bet the logo won't get 1 close up during the entire race

To bad they didn't get together with Chevy and get on Jimmy's 48 car. He's a pretty good age group triathlete, he just came in 15'th at the Daytona 1/2 marathon and then went on to win the Clash at Daytona later the same day. (this past Sunday).
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