He's a chef with a lot of really high credentials, a serious attention to detail, and a big temper who has been involved in a few different reality TV shows revolving around cooking and restaurant management. I bet he has an awesome flat Coke recipe, and probably really knows what gels to pair with Powerbar Perform.
I'm not a TV watcher, but I think the show that really brought him to prominence was called Hell's Kitchen. I've honestly never watched it, but I saw some commercials for it where he's yelling, swearing and belittling people, and America apparently gets off on that kind of behavior. I found his behavior downright repulsive, so I refuse to watch anything he does - I just can't support that (but the reality TV world thrives on it, I guess).
Anyway, he seems like a total type A+++ asshole, but I'm sure he's just misunderstood. Nonetheless, his celebrity status could bring some attention to Kona, which may or may not help our sport. On the flip side, we've got guys like Hines Ward at Kona this year, bringing not only some celebrity (at least in the U.S.) along with a positive attitude.
Travis Rassat
Vector Cycle Works Noblesville, IN
BikeFit Instructor | FMS | F.I.S.T. | IBFI
Toughman Triathlon Series Ambassador