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Marketing Manager - Mexico
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Position: Marketing Manager

Reports to: VP, Marketing

Location: Mexico City, Mexico

SAI Global Limited is an ASX 300 company that has been in the top quartile of ASX performers since our listing out of Standards Australia in 2003. Our performance has been achieved through both organic and acquisition led growth. We are now positioned as one of corporate Australia’s modern success stories; a world’s leading business publishing, compliance, training and assurance organizations with offices in North America, Europe, Australia, New Zealand and Asia.
QMI-SAI Global Assurance Services is the leading Management Systems Registrar in North America, offering internationally recognized third party management systems registration services.

Primary Responsibilities:
• Work alongside Product Managers and Business Development Managers to create strategic marketing plans that will contribute to overall Sales and Sector plans.
• Execute / manage execution of integrated marketing campaigns, including:
 Direct mail
 Telemarketing
 E-mail marketing
 Google Adwords
 Webinars
 Tradeshows
• Develop and manage Marketing budget and control expenses in an ongoing basis.
• Work as a team with other Marketing Managers, as well as lead a pool of Marketing Coordinators and third-party freelancers (designers, telemarketers, consultants, Web developers, etc).
• Ability to review technical articles, white papers, newsletters, Web postings, press releases to be distributed inside and outside the organization.
• Generate leads through marketing campaigns that will support the sales department. Analyze effectiveness of campaigns; develop ROI analysis and overall marketing contribution to company sales.
• Other duties as assigned.

Minimum Qualifications/Skills:.
• Proven ability to develop Marketing strategies, but also have experience on day-to-day execution of tactics.
• University or Post-Graduate degree in Marketing, or relevant Marketing experience.
• 7-10 years of relevant experience, mainly in B2B companies, ideally in Professional Services Industry.
• Strong understanding of Email Marketing, SEM (SEO and paid programs such as Google Adwords), Webinars.
• Working/personal knowledge of social media and how they integrate in the business world.
• Demonstrated experience with Photoshop and HTML skills are an asset.
• Working knowledge of Google Adwords
• Experience with a CRM tool.
• Strong verbal communications skills (English & Spanish).
• Strong written communication skills (English & Spanish) – ability to write small articles for newsletters, web site postings, internal communication pieces, etc.
• Ability to multi-task, prioritize and meet/negotiate deadlines in a fast-paced environment.
• Some travel required.


Please submit your resume in confidence to me by e-mail (carlos.araujo@qmi-saiglobal.com) by August 31, 2010. We thank all applicants who apply, but only candidates selected for an interview will be contacted.

Date of Posting: August 13, 2010

Carlos
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After 3 years, time to go long again. IM Canada 2013
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