Ok, so at a race last year I got this pair of socks in my swag bag that I really liked - they felt good, they held up well and they have a little thing in the back that stops them from falling down into your shoe.

The socks had a strange name, though. It was "Bal" and "Ga" on either side of a weird symbol - so I assumed it was "Bal Ga."

I wanted to get some more of these, so I go to my running store and asked if they carried Bal Ga socks, and the clerk could barely keep from busting a gut when he asked me if I meant "Balega?"

Yeah, I felt pretty stupid. But you can't really tell that symbol is an "E"

http://www.balegasports.com/