Was just having this convo with a bike brand owner today.

In the 1000's of people I've put in shoes very, very rarely does someone put on a pair of shoes, stand up say "ugh these don't feel good' then take them for a short test jog down the sidewalk and love the shoes. It happens maybe .01% of the time, maybe.

If you put them on your feet and walk to the front door of the store and think nope, turn around and try a different pair of shoes

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Brian Stover USAT LII
Accelerate3 Coaching
Insta