Nice to see, originally a Canadian company and start-up in Vancouver, becoming the title sponsor.
I used to train a bit with Vega Co-Founder Brendan Brazier well before he was involved with Vega in Vancouver in the 1990's. A quiet guy, but savvy businessman! BB - has done a number of IM races. I think he may have broken 9 hours a few times!
Now Vega is part of Whitewave Foods, which is in part owned by Danone - a HUGE food company.
Steve Fleck @stevefleck | Blog
I used to train a bit with Vega Co-Founder Brendan Brazier well before he was involved with Vega in Vancouver in the 1990's. A quiet guy, but savvy businessman! BB - has done a number of IM races. I think he may have broken 9 hours a few times!
Now Vega is part of Whitewave Foods, which is in part owned by Danone - a HUGE food company.
Steve Fleck @stevefleck | Blog