As a brand vega is small.. (acquired for 550mm a couple years back)
But vega is part of whitewave (earthbound organic, silk, so delicious, and a bunch of other organic companies). And they all roll up to Danone. So a massive world wide company.



Alternative meat has had a ton of press... So, if Danone wants to capitalize, they'd use the brand they have that is tied to sports... And vega is certainly that.