Beet Elite is an interesting case, as it (and the companies similar - identical? - product Super beets, of Dana Loesch fame) is the only supplement we tested that contains more than a tiny amount of nitrite

The good news is that that means a more rapid onset of action, as shown in a recent study from Jones' lab.

The bad news is that the effects also dissipate more rapidly, as shown in the same study.

I will leave it to astute readers to figure out what the IU tech transfer office is working on. ;)