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Re: Cervelo losing/dumping athletes? [jkhayc]
jkhayc wrote:

But to the larger point, sponsoring pro triathletes is a tough line item these days during budget meetings.


I don't know. It's always an inexact science determining what your ROI on sponsorship is.

But if I was in the Cervelo boardroom.....I see Canyon sponsoring BWR (a popular topic in this forum), sponsoring several prominent triathletes like Frodeno, and sponsoring Movistar, Katusha, Canyon-SRAM and a full complement of Canyon factory teams.

I'm not sure I'd be pounding my fist on the boardroom table, "This is what we must do!:

Step 1: cancel our sponsorships and crawl into a little shell!
Step 2:??
Step 3: Profit!! "
Last edited by: trail: Apr 21, 18 16:49

Edit Log:

  • Post edited by trail (Dawson Saddle) on Apr 21, 18 16:49