jkhayc wrote:
But to the larger point, sponsoring pro triathletes is a tough line item these days during budget meetings.
I don't know. It's always an inexact science determining what your ROI on sponsorship is.
But if I was in the Cervelo boardroom.....I see Canyon sponsoring BWR (a popular topic in this forum), sponsoring several prominent triathletes like Frodeno, and sponsoring Movistar, Katusha, Canyon-SRAM and a full complement of Canyon factory teams.
I'm not sure I'd be pounding my fist on the boardroom table, "This is what we must do!:
Step 1: cancel our sponsorships and crawl into a little shell!
Step 2:??
Step 3: Profit!! "