Thomas Gerlach wrote:
Reading backwards, I know have to think that Dimond itself is in serious trouble. Honestly when someone posted that TJ was driving to Texas my ears went up. That didn't make sense. He has yelled at me for years about sitting in the car for long haul drives in my hamstrings. Some things are starting to make sense. I have to imagine with the competitive business model in bikes combined with high rework rate of these defective frames and being made in the USA they just can't compete. Last year Catalyst Cycling, Carbon disc covers bit the bullet. They couldn't turn a profit on the $300 covers. It was too bad because they were awesome and light.
This^^^
They sue a well known commodity and two bike brands including their key competitor in the 'non traditional' tri bike space. Certainly appears to be a 'back up against the wall' type move to generate some cash without much regard to the brand/reputation.
It's too bad....I liked their story and am always a fan of innovation. I'm sure they knew it was a tall order to come in and succeed in a highly competitive space.