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Re: PSA: New Giro Empire SLX - $175 many colors and sizes. [Thomas Gerlach]
I know there is now a bit of an under-ground cross-over applications for this shoe in triathlon as a tri-shoe, but speaking of it from a road rider/race perspective:

My sense is that it's one of those things that becomes a hard sell ounce in the store.

There is so much that makes sense about these shoes - super-light. Very comfortable (if a good fit for you) etc . .

But then customers see them in the stores, and compare them to other shoes at that price or close to it and they see all the flashy bells and whistles, and straps and dials, on other road shoes and they figure all that stuff is better, than a lace-up cycling shoe!

The Empires seem to be popular among a cohort of cyclists who, I would describe as hard-core veterans, who are in-the-know.

Consequently they don't become big sellers at retail at MSRP, and you see the deals, with them marked down substantially online and even in-store.


Steve Fleck @stevefleck | Blog
Last edited by: Fleck: Apr 11, 17 8:34

Edit Log:

  • Post edited by Fleck (Dawson Saddle) on Apr 11, 17 8:34