edit - I thought your response was directed at me - it wasn't, so this isn't in reply to your post but more a general observation
Canyon appear to have a model where they provide well specified bikes at a reasonable cost and they do not appear to be able to keep up with demand
Exporting those bikes outside the EU to countries with VAT / duty costs to be added will make it harder for them to be competitive - as well FX rates
Exporting to additional markets - unless there has been a significant change in their existing model and capacity is likely to further worsen delays for existing markets
Its difficult to manage, the US market has to be ridiculously attractive but there has to be a significant risk with entering it if they cant meet the needs of their existing market
Canyon appear to have a model where they provide well specified bikes at a reasonable cost and they do not appear to be able to keep up with demand
Exporting those bikes outside the EU to countries with VAT / duty costs to be added will make it harder for them to be competitive - as well FX rates
Exporting to additional markets - unless there has been a significant change in their existing model and capacity is likely to further worsen delays for existing markets
Its difficult to manage, the US market has to be ridiculously attractive but there has to be a significant risk with entering it if they cant meet the needs of their existing market