As to this point that I have pounded to the ground in this thread. This is why he needs to relinquish the social media aspect of this to someone or a company that specializes in social media promotion.

There are way too many comments here and on FB of the disconnect/missteps/lack of communication between the IC's camp and the coordination of the local ambassadors. How easy is that to fix? Its simple with a advance person that is dedicated to that. The person does not even need to be one of his "boots on the ground" staff. He/she could be in their pajamas in Toledo, OH.

I would have thought that is wife would be doing much better at promoting the cause. In early comments and reports, she was to be the quasi road manager/nutritionist. Hopefully she is doing much behind the scenes cause as of now it seems that he chief role is to take up valuable space in the RV with the 5 kids, keeping them from becoming bored out of their minds, promoting their AIRBNB houses and....well that is about it.

Last week I saw an advance screening of a soon to be released documentary called Batkid Begins, which is about "...a 5-year-old boy fighting leukemia transformed the city of San Francisco and the nation for a day. The Greater Bay Area Make-A-Wish Foundation helped Miles Scott become a superhero for a day -- BatKid -- and more than a billion people took to social media to cheer him on."

The documentary was as much about Miles Scott and his family inspirational story as it was about the power of social media and how people stepped up to not have this day turn into a disaster with the out of control aspect of how it kept going more and more viral. Also how the executive staff at Make-A-Wish realized that they were completely overwhelmed with the task at hand and begin reaching out and delegating.

Now granted IC is probably not going to have the Global VP of Communications/Crisis Management of Apple step up for this as she did on the documentary, but a few reach outs by IC team could have found some reputable people/firms willing to step in and take over the social media/promotion piece of this to get the word out.