12 am to 12 am the next day is a calendar day isn't it? :)

It's not really up to me though. He is going after a Guinness world record so it's really up to them decide.

I hope I'm wrong but I get the feeling this whole challenge is more about the record than it is about raising awareness. I barely see anything on social media or in the news about child obesity. How many people outside the triathlon world know about this challenge? For a guy that wants to raise awareness about child obesity, it doesn't seem much awareness is being raised. I hope he proves me wrong though.

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