>You want a sport that will become watchable and palatable to the masses you will have to provide a unified front.

I disagree with the premise. For a sport to be watchable and platable it merely needs to be...watchable and palatable. Long course triathlon just isn't, except to (some) other triathletes and their families who pretend to be interested after being dragged to some race venue.

All this social media policy talk is just a marginal stuff around the edges of core entertainment value. What's the most entertaining stuff recently? - TRS who turned the irreverent speech dial to '11'. Far more interesting than the canned corporate-speak spewed by most pro triathletes. (Satirized pretty well by another fake twitter account.)