That is the idea. You don't have to make a huge profit on the technical stuff, but one thing athletes love and need is a good kit. If you price it right, you could have 500 athletes wearing Infinit kits on the course.

Get them made and price them on your web site and offer a deal. "Buy the kit and wear it at Kona and earn free product." If the athlete sends you a picture of them in the kit at Kona they get a discount or some free product. Win/win. Sell them at Kona with the same deal.

Edited to add: I'm sure Emilio could hook you up...
CS

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To be sure of hitting the target, shoot first and call whatever you hit the target.