Pros add little/nothing financially to these events. You can even argue that they cost the race $
This is not true.
- The media local media, the triathlon media and sometimes other media cover the Pro race
- The Pro race is covered via Ironmanlive.com
- Most of the former NAS races had a TV Show that was made out of them and the Pro race was featured
While not adding absolute $$$ to the bottom line, the above does bring a lot of extra exposure to the event and it's sponsors that would not have been there, if there was no Pro race. Their is a value to that.
Steve Fleck @stevefleck | Blog
This is not true.
- The media local media, the triathlon media and sometimes other media cover the Pro race
- The Pro race is covered via Ironmanlive.com
- Most of the former NAS races had a TV Show that was made out of them and the Pro race was featured
While not adding absolute $$$ to the bottom line, the above does bring a lot of extra exposure to the event and it's sponsors that would not have been there, if there was no Pro race. Their is a value to that.
Steve Fleck @stevefleck | Blog