he was probably talking about people who work for bike shops.

my friend gets fully built up bikes @ cost minus 20% (and this seems pretty typical of most bike shop employees).

one guy in his shop is selling an '07 full DA CAAD9 that was used for maybe ~1000km for $1400 canadian.

i don't know how much he paid for it, but i'm willing to bet it was something around that price range.