Pantelones wrote:
duncan wrote:
What is really curious about the price reduction is that it only applies to the USA. Euro prices have not changed, and now this "made in Germany" product is substantially cheaper in the States than in Germany!But the Euro price has changed. In the last year the euro has averaged 1.10 to the USD. The previous year, 2014ish, the euro was 1.30 to the USD. Effectively SRM can lower their price to the US market without hitting their bottom line too hard. This would explain why the EU market has not received a price drop as that would actually cost them $$$. SRM would be hit very hard if the strength of the euro rebounded against the dollar... suddenly they are making 10-20% less per unit.
Put it this way. I live in Switzerland, so in Europe but not in the Euro zone. It would now be substantially cheaper for me to order an SRM from SRM USA than direct from manufacture at SRM Germany. Considering that the former requires an extra export, more people and more international transit, this is hard to add up.