When I saw the new post I thought it would be someone pointing out that the company has folded up shop after their ST advertising campaign didn't go anywhere.

The company may be in business still, but I can't be bothered to find out.

From the eBay posting:

Clearing the inventory of the solitary wheel he imported from China.

Probably more obvious to others who have been following this thread from the start, but that is Ben's ebay account. So the good news is you're getting these factory direct!

The company may be in business still, but I can't be bothered to find out.


A quick internet search, and they seem to be out of business.

I still find the wheel business particularly in triathlon fascinating. ZIPP still rules the market here, at least from my observations. But there are always new players coming in and forays by some of the other key players in the wheel business - say HED and Mavic to make some headway, along with these much smaller new companies. I put Slowtwitch favorite Flo in that smaller/newer group.

In walking the aisles at Interbike last Sept, I counted 3 - 4 wheel companies that I had never even heard of before trying to get themselves established.

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Steve Fleck @stevefleck | Blog