I was listening to the tour coverage and a statement was made about team sponsorship cost. They said 7 million was the budget cost and 20 million was the premium budget. Then I started thinking about all the other marketing costs or sponsorship series companies participates in. So how much per bike are baked into the price for all of that? There must be a payoff for the companies if people are willing to pay big bucks for a bike; but how much of a bike cost is marketing?

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Dan Kennison

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