I was reading Hurbert Krabel's write up on managers and sponsors. I got to thinking on why isn't there very many outside sponsorships in triathlon. Maybe its getting a company or manufacture to come out of their comfort zone for support in a new sport and trying to sell them a good value for their advertising dollar doesn't work with endurance sports. Maybe not enough tv coverage. Maybe there isn't enough people watching. Obviously there are not enough managers to find outside sponsorships . Shit I do a ton of laundry cleaning all my running gear day after day.........maybe a Tide sponsorship would work.
A few things that bother me in triathlon from a spectator's point of view is they don't know who the main racer is. Or last years national championships runner up. Or the 9th ranked best triathlete in the world is. Who is number 102 is or 435 or whatever. Who is that guy? what number was that? Names and numbers are very difficult to see on the athletes apparel.
This sport can really use a system to advertise our professional athletes. Let the consumers and would be customers know who our personalities are.
Here is one system that works. The sport of Motocross took up the idea of seated racers having permanent numbers years ago so spectators can reconize their favourate racer year after year. They found that before this system, the public got confused every year trying to find their favourite rider because the riders ranking changed every year and their numbers. So Motocross did the nascar trick. As an example, Rick Carmichael raced the #4 for years even though he was number 1. People began to reconize him and follow him year after year because they recognized the number. Motocross has a ranking system that the top 100 ranked racers in the country used the ranked numbers year after year.
Even if the athlete changes manufactures, or clothing they still will have their same number. Promotion, advertisements, merchandise can continue for longer runs because they have the same name and number on thier back of their jersey and bike.
Would triathlon benefit from this way of advertising the sports athletes?
A few things that bother me in triathlon from a spectator's point of view is they don't know who the main racer is. Or last years national championships runner up. Or the 9th ranked best triathlete in the world is. Who is number 102 is or 435 or whatever. Who is that guy? what number was that? Names and numbers are very difficult to see on the athletes apparel.
This sport can really use a system to advertise our professional athletes. Let the consumers and would be customers know who our personalities are.
Here is one system that works. The sport of Motocross took up the idea of seated racers having permanent numbers years ago so spectators can reconize their favourate racer year after year. They found that before this system, the public got confused every year trying to find their favourite rider because the riders ranking changed every year and their numbers. So Motocross did the nascar trick. As an example, Rick Carmichael raced the #4 for years even though he was number 1. People began to reconize him and follow him year after year because they recognized the number. Motocross has a ranking system that the top 100 ranked racers in the country used the ranked numbers year after year.
Even if the athlete changes manufactures, or clothing they still will have their same number. Promotion, advertisements, merchandise can continue for longer runs because they have the same name and number on thier back of their jersey and bike.
Would triathlon benefit from this way of advertising the sports athletes?