Andre Bennatan wrote:
been there, done that: welcome to the "official lava magazine sponsored count" :)...and that means...what? We don't sponsor it, we organize it. We gather volunteers/industry veterans with keen eyes on the product, and work with Ironman to create a count that doesn't disrupt the flow of check-in. It's crude, but it's what we can do with the space we are permitted. Some brands get missed in the waves of athletes that come from time to time. That's just human error... but I feel confident we are damn close. I also feel confident in trusting the volunteers are delivering to us accurate (as they can best determine). As I see it, a group of people that care enough to sweat under the sun, beholden to one another, has only the interest of tracking trends and providing a benefit to the industry, and public here. And I'm grateful for those people, like Candice above.
So again, what is your inference, Andre? Love to have you come out and help count next year. Bring sunscreen and a hat.
Jay Prasuhn
Marketing Specialist, American Bicycle Group (Quintana Roo//Litespeed//Obed)
twitter.com/jayprasuhn