JasoninHalifax wrote:
Spitz made his living from endorsements, not from prize money. Same with the greats of the '80's, not sure exactly when prize purses started in swimming but it is relatively recent. 90's maybe?
FINA World Cup started 89/90. I don't know the $$, but 1992 with the "Dream Team" was the first professionals in the game. Before, you could only make money through endorsements and stipends, with restrictions. After that (Thank you television!), it was a changed game.
JasoninHalifax wrote:
in running, there are a ton of smaller events which do well without pros. Some of them charge a lot to be there, not as much as NYC or Boston though. Why can NYC or Boston charge more? Is it because they have pro / elites show up? I suspect not. It is because people go for the experience of running through the city streets with thousands of their closest friends. The winners would be glorified whether they were offered prize money or not. IIRC, Boston only recently started offering prize money?
A tennis pro doesn't enter local tennis events, yet there are thousands of amateur tennis players out there. Michael Phelps doesn't enter a US Masters swim event, but there are thousands of people participating in them.
When I pay an entry fee to enter a swim meet, I don't cover any part of a collegiate athletes scholarship, do I? I don't go to the same events.
Having the pros mix with the amateurs is somewhat unique to triathlon, and running to a lesser extent, but isn't the case for just about any other sport. not cycling, not football, not soccer...
You pay for a college scholarship any time you drink Gatorade, Powerade, buy Under Armour, Nike, etc. Because of television and advertising, large corporations pay many many millions to schools and professional teams to use their stuff and feature their logo on their uniforms, which then get eyeballs on the telly. Most professional sports do the same, they sell sponsorship and advertising. The more popular the sport (Soccer/football, american football, basketball, hockey, etc), the more attention it commands, the more money it gets from sponsors, the more they can afford to pay professionals.
If you truly want to change the landscape for professionals and their pay scales, find a way to make triathlon interesting for television. Until joe slob sitting on his couch with beer and wings can find something to get behind, cheer and argue with his friends about while watching triathlon, things will stay the way they are.
Everyone decries cross fit, but they got Reebok on board, made it popular and got it on ESPN. Prize money for the latest Crossfit Games? 1.75 million. $275,000 to first (male AND female), paying 20 deep. They also pay extra for winning individual events. And that is due to increase on a scale until it reaches 3 million in 2020. Not bad for glorified aerobics. (Just for reference, that's almost 3x the money available at Kona).
John
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