I am sure that you know about the new contract for the “Official Sports Drink of Ironman”. We now have been kicked out of the Expos barring us from any official participation with ANY of the M-dot events because of the 10 year contract. That includes all IM’s and 70.3’s for 10 years. This is NOT a rant against Ironman Brand, they do what is good for their wallet and I understand that. They have been great for us. IM needs this to work to prove that the M-Dot brand can sell more than just watches. (FYI Gatorade was always totally good with INFINIT. Their company from top to bottom actually has the confidence to stand behind their product and take on all comers, I respect that big time). This new sponsor has done this to us before SEVERAL times. In school, I am sure they all got a report cards saying that “They don’t play well with others”.
This all stems from the fact that we out hustled them in Lake Placid, Lou. and Madison. We stomped them. They just sit in their booth with a bunch of hourly workers and expect you (the sheep) to blindly follow the M-Dot brand and buy their drink like Pavlov’s Dog. I am not exactly sure where or when you can purchase the drink…but whatever. You all know by now that we are uber-aggressive, all over the town with our mobile beverage packs, at the swim practice, hosting events at the INFINIT House and cheering you guys and gals from morning ‘till midnight. We work our asses off. Their answer should be to work freeken’ smarter and harder. But no, they take the easy way and write a fat check and “think” that we will go away. LOL
Not so fast my friend…we are still going to be there with a vengeance inside or outside the fence. At this point after 5 years of this madness we are close to the #1 product on the course that people are carrying. We will be there, the question is how. This is a classic case of “The Man” trying to keep an up-and comer down. Bottom line, they are scared of us.
This is where you come in. This is the most creative, psychotic and out of control group that I know (and love). We are thinking of doing something BIG in Kona, but are also planning for all of 2011. Short of dressing in face paint and camo, grabbing the AK and going postal, what would you guys do? Think outside the box and be creative.
I am all ears...
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