That is the idea. You don't have to make a huge profit on the technical stuff, but one thing athletes love and need is a good kit. If you price it right, you could have 500 athletes wearing Infinit kits on the course.
Get them made and price them on your web site and offer a deal. "Buy the kit and wear it at Kona and earn free product." If the athlete sends you a picture of them in the kit at Kona they get a discount or some free product. Win/win. Sell them at Kona with the same deal.
Edited to add: I'm sure Emilio could hook you up...
CS
To be sure of hitting the target, shoot first and call whatever you hit the target.
Get them made and price them on your web site and offer a deal. "Buy the kit and wear it at Kona and earn free product." If the athlete sends you a picture of them in the kit at Kona they get a discount or some free product. Win/win. Sell them at Kona with the same deal.
Edited to add: I'm sure Emilio could hook you up...
CS
To be sure of hitting the target, shoot first and call whatever you hit the target.