Slowman wrote:
i'm imagining a different future. i think mail order, hyper-customization, combined with much more intense custom and tactile in-store service, is coming. what if the shop you worked in did not sell 1 brand but 6. what if those brands offered a trek project 1 experience? what if that dealer actually made a living, keeping its bills paid, with a business model that did not require, for survival, the sale of even 1 bike?
from what i understand, east germans have had a hard time adapting to the unified germany's democracy and market economy. there is a future for east germans to look to. it's an undeniable future. but i suspect many east germans deny it anyway. there is a future for retailers. it's undeniable. but many retailers will operate as if that future isn't coming. i intend to get in front of this, and play a part in that future. i'm spending half of every day on it right now.
this doesn't mean that i believe in a future that does not include robust in-store stocking complete bike experience. far from it. i suspect a lot of weaker retailers will fall, and the strong stores who're in a traditional IBD model will do even better. it's just like new cars. yes, you can order exactly what you want and wait several weeks and get it. but is this how most cars are sold? no.
however, let's say you're willing to wait a few weeks for your perfect bike, and let's say this is the model the shop adopts. why would it stock imperfect bikes? especially if its business was set up not to rely on the sale of at-once bikes? there future out there for SOME retailers AND manufacturers that i think i can see, but it's not here yet.
Just a random thought: why not put out all bikes as raw framesets and then a company like Trek/Specialized could have an agreement with a national auto-body shop like Maaco to paint the frames? Maybe even helmets?
Let's say you have a road bike, cx bike, hardtail mtb, full sus mtb, and a tri bike in your lineup and three sizes in each. A retailer would only have to keep fifteen bikes in stock at any given time and if the bikes were shipped as framesets you could cover the whole range from Sora/105 up through DA with very little stock. Trek/Specialized/etc could still get bulk pricing for 105 or whatever by offering "suggested builds" at specific price points but the end result would be much more efficient inventory utilization and that's good for the retailer, the OEM, and the customer.