If Starky is crazy, then he is crazy like a fox.

He is probably the most recognized NAME is US Triathlon. He has some good results, but the results don't back up the amount of buzz he has created for himself. I give the guy credit for moving the meter!! Most triathletes are boring.. Starky has figured out how to brand himself and get recognized.

Congratulations Starky!! You are marketable, because people know who you are. And weather they like you or hate you, they pay attention to you!! And attention is what sponsors want!